PujaSathi
Ecommerce Mobile App for Puja Samagri
PujaSathi is an online platform that provides authentic puja items to devotees with a simple, trustworthy and senior-friendly shopping experience.
Industry
Religious
Platform
Hybrid App
Duration
3 Weeks
My Role
UI/UX
Authentic Products
Carefully curated & verified puja samagri.
Trusted & Secure
Safe payments and reliable delivery.
Senior Friendly
Large text, simple flow & easy navigation.
Festive Offers
Special discounts on festivals & puja items.
Design Approach
The Problem
- Complex interfaces alienate older users.
- Confusing navigation delays product discovery.
- Lengthy checkout journeys drop conversions.
- Unverified sellers damage customer trust.
My Approach
- Simplify navigation and information hierarchy.
- Enhance readability with large typography.
- Streamline checkout into minimal friction and steps.
- Build trust via authenticated badges.
Expected Outcome
- Faster product discovery and engagement.
- Effortless checkout with minimal friction and steps.
- Higher conversion rates and user satisfaction.
- Stronger brand loyalty and credibility.
Research & Discovery
We conducted research with the target users, competitor analysis and created user personas to understand their needs and pain points.
User Personas
Created personas of primary user groups.
Pain Points
Identified key pain points and needs.
User Journey
Mapped user flow for seamless experience.
Competitor Analysis
Analysed competitors to find opportunities.
User Journey
Mapping the complete flow of the app from discovery to order completion.
Home
Browse categories and offers
Category
Select required puja items
Product
View details and product info
Cart
Review items and review cart
Checkout
Enter details and make payment
Order Placed
Confirmation and order tracking
Designing Process
From low-fidelity wireframes to high-fidelity designs.
Research
Understand users, business & goals.
Info. Arch.
Organize content and sitemap.
Wireframing
Create low-fidelity wireframes.
UI Design
Design high-fidelity screens.
Design System
colors, typography, components.
Prototype
Create interactive prototype.
Usability Testing
Test, validate and refine.
Design System
Defining a structured brand identity to ensure consistency, familiarity, and visual appeal across the app.
Colors
Typography
Poppins
Clean, modern and highly readable font family.
Buttons
Components
Ekhasa Ganesha Idol
Icons
Deliverables
- User Research & Analysis
- User Personas
- Information Architecture
- Wireframes (Low & High Fidelity)
- Design System
- Interactive Prototype
- Usability Testing
- UI Design (Mobile)
Designing for senior users taught me the importance of simplicity, clarity and trust. A clean interface with large text, clear icons and fewer steps can create a meaningful and empowering experience.
Target Audience
- Age Group: 45+ (primarily middle-aged to senior citizens).
- Region: India (initial focus on NCR/Ghaziabad).
- App Literacy: High usage of WhatsApp/YouTube; low usage of complex fintech.
- Device Usage: 90% Mobile (mostly budget to mid-range Android devices).
- Language: Bilingual (Hindi for trust, English for navigation).
Have an idea or a product to build?
Let's discuss how thoughtful design can help bring your vision to life.
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